A NEXT BIG IDEA CLUB 'MUST-READ'
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on natural language processing, change, social influence, word of mouth, and why products, services, and ideas catch on. Berger has published more than seventy papers in top-tier academic journals; and popular accounts of his work often appear in publications like the New York Times, the Wall Street Journal, and Harvard Business Review. He frequently consults for companies like Google, Apple, Nike, and the Gates Foundation, helping them leverage language, drive change, and get their stuff to catch on. He’s been named one of Fast Company’s most creative people in business and millions of copies of his books are in print in dozens of languages around the world.
“Words have power – learn to use them to your advantage and watch your career and life change radically! Packed with practical advice and the latest research, Magic Words is the guide you need to hone your words to persuade, sell, and create the life you want.” — Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There.
Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are. — Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive
This book changed how I speak. It’s mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger’s research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science. — Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World
I am grateful to be one of the many who have learned from this master teacher. — Jim Collins, author of Good to Great and coauthor of Built to Last
A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn’t just tell you how to write and speak more persuasively—he shows you. — Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re:Thinking
There’s a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book. — Scott Galloway, New York Times bestselling author of Adrift and The Four
"Language so surrounds us that, sometimes, we forget it’s there. But there are some words that have more power. Magic Words shows us how to use them." — Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better
Situated on the main street of the historic Delaware Riverfront town of New Hope, Pennsylvania, Farley’s Bookshop and its knowledgeable, experienced staff have endeavored to satisfy the literary tastes of the area inhabitants for over fifty years. Whether you are Bucks County born-and-bred or just stopping by to enjoy the crisp river air and delightful scenery, you will be pleasantly surprised to find the largest and most diverse collection of books-in-print in Bucks County. Farley’s may have competition, but it has few peers. We encourage you to browse our website, but please remember that getting acquainted with our online persona is no substitute for exploring the narrow passageways and teeming shelves of our storefront and discovering that perfect book nestled amongst so many others.
New Hope for American Art is the most comprehensive book ever published on artists from, and surrounding, the New Hope Art Colony (also known as the Pennsylvania Impressionists). This book, with its 612 pages and over 1,000 color plates of artwork include biographies of 165 individual Pennsylvania Impressionists and New Hope Modernists as well as artists from the Philadelphia Ten, a pioneering group of women all educated at Philadelphia art schools.
In this book, you'll find biographies and artwork from such artists as:
New Hope for American Art was authored, designed and published by James M. Alterman, an expert in the field of Pennsylvania Impressionist and Modernist painting. A longtime collector and owner of two fine art galleries, Alterman wanted to create a user-friendly book intended not only to educate collectors and enthusiasts about this art but to help train one's eye. The book offers valuable tips on how to avoid common mistakes often experienced by new collectors drawn from the author's personal experiences as a collector and fine art dealer.