J.C. Leyendecker (Hardcover)

J.C. Leyendecker By Laurence S. Cutler, Judy Goffman Cutler Cover Image
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“The wealth of illustrations here allows readers to reassess for themselves. Leyendecker represented the epitome of craft.” —Steven Heller, New York Times
One of the most prolific and successful artists of the Golden Age of American Illustration, J.C. Leyendecker captivated audiences throughout the first half of the 20th century.
Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator of instantly recognizable icons—such as the New Year’s baby and the Santa Claus that are to this day an integral part of the lexicon of Americana—and was commissioned to paint more Saturday Evening Post covers than any other artist. Chapters include:

  • The Leyendecker Life
  • The Leyendecker Look
  • The Art of Advertising in a Product-Oriented Society
  • Master of the Magazine Cover
  • Book Illustration
  • Posters: The People’s Art
  • And more! 

Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. The first book about the artist in more than 30 years, J.C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post.
Oversized, and filled with hundreds of popular and rare images, with a revealing text that delves into both his artistic evolution and personal life, J.C. Leyendecker: American Imagist restores this iconic image maker’s rightful position in the pantheon of great American illustrators and artists.

About the Author

Laurence S. Cutler is an architect, author, and the chairman and co-founder of the National Museum of American Illustration.  Judy Goffman Cutler is an art dealer, author, owner of the American Illustrators Gallery in New York, and a co-founder of the National Museum of American Illustration. The Cutlers live in Newport, Rhode Island.

Product Details
ISBN: 9780810995215
ISBN-10: 0810995212
Publisher: Abrams
Publication Date: November 1st, 2008
Pages: 256
Language: English

Situated on the main street of the historic Delaware Riverfront town of New Hope, Pennsylvania, Farley’s Bookshop and its knowledgeable, experienced staff have endeavored to satisfy the literary tastes of the area inhabitants for over fifty years. Whether you are Bucks County born-and-bred or just stopping by to enjoy the crisp river air and delightful scenery, you will be pleasantly surprised to find the largest and most diverse collection of books-in-print in Bucks County. Farley’s may have competition, but it has few peers. We encourage you to browse our website, but please remember that getting acquainted with our online persona is no substitute for exploring the narrow passageways and teeming shelves of our storefront and discovering that perfect book nestled amongst so many others.

New Hope for American Art

                                               New Hope for American Art is the most comprehensive book ever published on artists from, and surrounding, the New Hope Art Colony (also known as the Pennsylvania Impressionists). This book, with its 612 pages and over 1,000 color plates of artwork include biographies of 165 individual Pennsylvania Impressionists and New Hope Modernists as well as artists from the Philadelphia Ten, a pioneering group of women all educated at Philadelphia art schools. 

In this book, you'll find biographies and artwork from such artists as:

  • Daniel Garber
  • Edward Redfield
  • George Sotter
  • Arthur Meltzer
  • Robert Spencer
  • William Langson Lathrop
  • Kenneth Nunamaker
  • John Folinsbee
  • Henry Snell
  • William F. Taylor
  • Fern Coppedge
  • M. Elizabeth Price
  • Clarence Johnson
  • S. George Phillips
  • Rae Sloan Bredin
  • Walter Baum
  • Walter Schofield
  • Morgan Colt
  • Charles Rosen
  • Joseph Meierhans
  • Charles F. Ramsey
  • Louis Stone
  • Charles Evans
  • Josef Zenk

New Hope for American Art was authored, designed and published by James M. Alterman, an expert in the field of Pennsylvania Impressionist and Modernist painting. A longtime collector and owner of two fine art galleries, Alterman wanted to create a user-friendly book intended not only to educate collectors and enthusiasts about this art but to help train one's eye. The book offers valuable tips on how to avoid common mistakes often experienced by new collectors drawn from the author's personal experiences as a collector and fine art dealer.